Marketing is very clever.
Take the humble razor blade, for instance. Once the US market was saturated, in the early 20th century, some clever bugger came up with the idea of a Gillette Razor - The best a man can get! Truth is, you don't get a better shave from a much more expensive razor but they've sold you the idea of quality - and you pay for it.
Clever, eh?
Take the humble razor blade, for instance. Once the US market was saturated, in the early 20th century, some clever bugger came up with the idea of a Gillette Razor - The best a man can get! Truth is, you don't get a better shave from a much more expensive razor but they've sold you the idea of quality - and you pay for it.
Clever, eh?