Ah.. well, for me personally - whilst I agree with not overspending and the commercialisation of it (which some is OTT let's be honest) I also find that it's a day where you can do that little bit more and really show the person you love, just how much you do love them and appreciate them for who they are and being your loved one.
Like many others here, we're very romantic anyway with each other. We often write notes to each other, I buy flowers as often as I can and gifts here and there. Hell we even message each other on the site!
But Valentine's Day is the chance for me to do more than what I would on any other given day or time and show my wife how much I really love her and how much she means to me.
Do I buy a card? Absolutely I do. Do I buy flowers and a gift? Yes. Do I go overboard with it? No.
There's no need for me to do that, but what I do is (for a change) cook, fuss, run a bath with oils and scents, wait on her hand and foot.. and really make a very special fuss over her.
Why not? It's the day of love after all and I am a romantic person.
As mentioned, you don't need to buy things to show someone you love them, or you don't need to do this/that/the other when you can do it any day you choose... true...
But today is a day of love and a day where you can go that extra mile for your loved one..
I'll gladly accept today for what it is. I believe in being as romantic and loving as you can be towards the person you're sharing your life with and today is the perfect way to show her/him just how important they are to you and how much you love them, out of any other 'ordinary' day.
Bring it on I say!
L'amour