Having been on here for just over 5 months, I have some observations but generally the site works well and, as intended, is quite different from others available.
It's noticeable that sometimes there is very little activity during the Monday to Friday daytime period. Obviously a lot of people are at work doing what they get paid for and unlike me, don't constantly keep an eye on Social Swinging (As I run my own business, I can choose to do whatever I like during the day. I think it's called multi-tasking!)
Not many clubs seem to be actively involved and from those that are, there is not much flowing on a regular basis. The events calendar is under used possibly as it's intended for event organisers to submit details and for what ever reason, many don't seem to be doing that.
There is often lots of initial activity from new members but in many cases, that soon either stops or is very infrequent.
I think the above may be stating the obvious but it's worth recording anyway. Regarding new members, they obviously need to try out the site and for some, maybe decide it's not for them. It's far better to have a core membership of genuine people that like the site and make use of it on a regular basis rather than a much larger number that are often just here in name only. Hopefully, once the subscription thing is sorted, that may be the carrot to keep people either paid up and interested or decide it's not for them.
I can't think of anything specific that needs changing but there is nothing wrong with trying out new ideas for the site. Some may work whilst others may not but if you don't try, you will never know.